Search Engine Optimization (SEO)
Search engine optimization (SEO) is a complex practice, and many different services we provide fall under this heading.
Keyword Research
Our keyword research begins by having a solid understanding of your organization, your website, the products and/or services you offer, your unique content/selling points, and your target audience.
Once we understand what you offer and to whom you wish to offer it, we will ask for a list of relevant keywords from you (words you would like to target) and then begin to brainstorm other relevant keywords from the mindset of your intended audience.
After we have a draft of the keyword list, we will utilize keyword research tools to analyze the popularity and relevance of the words and compile a final list of keywords that we recommend be utilized on your website.
New Projects
An SEO evaluation can be performed on a project that is currently in development once all the content has been finished and approved. We can then perform the same analyses as in our quarterly review, resulting in a report that we review with you to address any concerns. We strongly recommend that all new project SEO services begin with keyword research. It will provide ACG and your organization with a better understanding of how to proceed with the creation and tailoring of the website content.
Quarterly Review
We run an SEO evaluation report for your website and make recommendations based on our findings. The evaluation will outline how well your websites keywords, links, meta data, content, and domains and URLs are performing and how their performance can be enhanced.
You will receive a detailed report from ACG that outlines our findings, and will contact you to review the report so you will get a chance to have any questions answered by an ACG team member.
Analytics
Google Analytics is the primary tool used to measure your website analytics. We can set up your account, install the tracking code, and create reports for you to review based on any length of time of your choosing. You can also choose to monitor analytics yourself, once it has been implemented on your site. You will have your own login information and will be able to view all the analytics at any time.